From possibility
to progress.
To become a leading Saudi builder of innovative digital ventures, turning promising ideas into products ready for growth, investment, and expansion.
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Riyadh skyline: B.alotaby / Wikimedia Commons, CC BY-SA 4.0. Resized, cropped and displayed with a dark overlay; image adaptations retain this license.
SAUDI ROOTS. ENTREPRENEURIAL SPIRIT.
Saudi ambition.
Digital possibility.
We turn market opportunities into meaningful digital ventures. Built around people. Designed for lasting growth.
MARKET-LED THINKINGHUMAN-CENTRED PRODUCTSLONG-TERM VALUE
01 /THE COMPANY
Good ideas deserve
a greater future.
We are EFA Ventures. A Saudi company building digital products for a changing world.
We bring technology, business development, and user experience together to turn real market needs into practical products. From the first question to the next stage of growth, we build with purpose.
From possibility
Solve real needs.
Create lasting value.
To develop digital solutions that meet market needs, improve people’s experiences, and create sustainable business opportunities through technology and partnerships.
02 /OUR FLAGSHIP VENTURE
A world of stories.
One connected experience.
Our first flagship venture brings Saudi Arabia’s destinations, people, and culture into one digital journey.
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Diriyah: Mishaal Zahed / Unsplash.
DIRIYAH · SAUDI ARABIABEYOND THE DESTINATION
Discover the place.
Live its story.
TRAVEL & CULTUREPreparing for launch
Saudi Arabia, closer.
Explore Saudi is a digital tourism platform in development, designed to connect travellers with destinations, licensed guides, and authentic local experiences.
Less searching. More discovering. A connected journey from inspiration to finding the right local experience.
- Destinations, landmarks, and local stories
- Licensed tourist guides and comparison tools
- Maps, events, and useful recommendations
Helping visitors understand a place, not simply visit it. Saudi culture is at the heart of the experience.
- Heritage sites and distinctive local architecture
- Traditional markets, crafts, and the arts
- Saudi hospitality, food, coffee, and city stories
Starting with a focused pilot in Riyadh, then expanding to other Saudi destinations as the model is validated.
- Product, operating model, and pilot preparation
- Guide network and partnership development
- Regulatory and licensing requirements in progress
DEVELOPED BY EFA VENTURESRiyadh first. Saudi Arabia next.
CONNECTING AN ECOSYSTEM
Travellers · Licensed guides · Tourism providers · Hospitality partners
03 /HOW WE BUILD
From the first
“what if?”
to what’s next.
We stay close to the problem, the people, and the product. Each stage shapes the next, and every launch is a new beginning.
A continuous cycle of learning,
building, and improving.
building, and improving.
01FIND THE OPPORTUNITYDiscover.
Discover.
Start with a real need. We study the market, listen to users, and identify the problems worth solving.
02GIVE THE IDEA DIRECTIONShape.
Shape.
Translate the opportunity into a clear business model and a useful product experience, with a practical path to market.
03MAKE IT REALBuild.
Build.
Develop the platform, bring the experience to life, and prepare the operations and partnerships that support a thoughtful launch.
04KEEP MOVING FORWARDGrow.
Grow.
Measure what matters. Refine the product, develop marketing and growth plans, and scale with a long-term view.
04 /WHAT GUIDES US
Built with conviction.
Grounded in values.
The principles behind our decisions, our products, and the relationships we build.
Innovation
See new possibilities. Build beyond conventional solutions.
Trust
Earn confidence through quality, transparency, and commitment.
People first
Keep users’ needs and experiences at the heart of every product.
Sustainable growth
Create ventures that can grow and endure over time.
Partnership
Combine perspectives, expertise, and ambition to achieve more together.
Continuous improvement
Treat every product as an ongoing process of learning and refinement.
05 /OUR LEADERSHIP
Different perspectives.
One shared ambition.
Bringing together business, technology, and brand expertise to move our ventures forward.
FOUNDER & CHIEF EXECUTIVE OFFICER
Eshtiaq Fahad Al Haqbani
Leads company strategy, business development, projects, partnerships, and growth.
CHIEF TECHNOLOGY OFFICER
Abdulaziz Abdulmohsen Bin Asaker
Leads product development, technology infrastructure, systems, and the security and continuity of digital solutions.
CHIEF MARKETING OFFICER
Bodour Fahad Al Haqbani
Leads brand strategy, marketing, campaigns, communications, and audience growth.
OUR NEXT CHAPTER
Saudi roots.
A wider horizon.
Our ambition is to build a portfolio of digital ventures with the quality and potential to grow across Saudi Arabia and beyond.